3 Free Tools to DIY Your Social Media

Having active and engaging social media profiles is an important and valuable part of connecting with your ideal buyers. Most businesses understand the need to use social media, but if you’re struggling to figure out where to start, you’re not alone.

Having the right tools in place can definitely make managing your own social media much easier. There are a variety of free tools available that help you plan your social media calendar, create the graphics you need for your posts, and schedule publishing in advance to save you tons of time. We’ve outlined three of our favourites below.

Our Favourite Free DIY Social Media Tools

1. Trello – For Planning

Trello is a fantastic tool to use on your own or to collaborate with a team to organize tasks, images, and text related to any project you are working on. Build your own columns of steps within the process such as “Topic Ideas”, “In Progress”, “Ready for Review”, and “Scheduled for Publication.” Within each column you can have individual cards that outline the task itself, which can be used for each individual social media post. These cards can be dragged-and-dropped into the correct column as they move through your process, assigned to individuals on your team, and have due dates attached which send out quick reminders to anyone assigned to complete the task. It’s a very user-friendly way to stay on track with your social media schedule. Visit to learn more. 

Click here to view our complete guide on how to manage your social media using Trello.

2. Canva – For Creating Graphics


Canva is a super user-friendly graphic creation tool that has thousands of pre-designed templates to serve your needs. Use either the desktop version or the mobile app for convenient graphic making. Choose the appropriate social media network to access pre-sized templates that are custom to that platform. Export your graphics to your computer or download to your phone.

Visit to learn more.


3. Hootsuite – For Scheduling and Publishing


Hootsuite is a versatile social media scheduling tool that allows you to create your posts in advance and schedule them to publish on a certain date and time. Rather than spending your time creating posts real-time (which is highly interruptive of an efficient work schedule), you can set aside 1-2 days per month to create and schedule all of your posts in advance.

Hootsuite is free for up to three social media profiles, but if you’re just starting out you probably don’t want to have to manage more than three profiles at once anyway.

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These are just a handful of free tools you can use to get started on your own social media management. All of the above offer paid upgrades so as you grow, you can remain with the same tools and pay for upgrades as you need them, rather than starting over with something new.

If you need help getting started or have questions about your social media, please give us a shout and we’ll be happy to help!


To help you get started on what to post on your social media profiles, download our free 90-Day Social Media Planner. Inside you’ll find three months’ worth of prompts to create engaging social media posts. Click the image below to download your copy!


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