I have this thing: an uncontrollable need to scan my surroundings, assessing the logos I see on signage, menus, storefronts, POS displays. I mean truly, it’s a problem. I’d seek help, but I’m sure I’d even assess the doctor’s clinic logo.
The beauty of this problem, however, is that I see so many amazing logos that jump out at me and stick in my brain. Now THIS is the true purpose of a logo, a part of what makes a customer remember you.
What makes these logos memorable?
Parts of a memorable logo are color, unique icons, and sometimes the lettering depending on how unique. But the most important aspect is cleverness. Some of these clever logos are just really cool.
Here are a few examples of what I mean by cleverness. I’ve seen these throughout the internet and around the real world:
1. Yoga Australia
Is it an “e”? Is it an elephant’s trunk? It’s both! Negative space is prime real estate in the logo design business.
3. Food Writers
4. London Symphony Orchestra
6. Alberta Land Trust Alliance
An organization dedicated to environmental conservation, this bird icon was formed out of water, land and trees. Can you see it? (Designed by Jenn Garman for Urban Creative Co.)
7. Australian Pork
A logo doesn’t need to be simply an icon and good lettering, or even the right set of colors. Finding some clever twist that makes your logo as unique as your company can be incredibly fun, and also make people remember it well after they’ve seen it.
Do you have a clever logo, or have you seen one that you found particularly memorable? Tell us about it; make a comment below!