We no longer live in a website world where we can simply “build it and they will come.” Your site’s design and usability is, of course, extremely important to your user experience, ensuring your visitors can find the information they need quickly. However, your website copy has just as important a role in your website’s success.
The most important function of your website copy is to enrich your visitors’ knowledge. However, if it isn’t written with Search Engine Optimization in mind, you have to work that much harder for those same visitors to find your site in the first place.
We have some simple tips for your website to entice Google to rank your website higher.
Focus each page on ONE keyword/keyphrase.
Choose a keyword/keyphrase most related to your topic that your users are likely to search to find your information. For example, if you run a flower shop and you’re writing a page about roses, consider focusing on the keyphrase, “longest lasting roses.”
When you’re writing your content, ensure that exact phrase shows up no more and no less than three times, and one of those must be present within the first paragraph on the page.
Write a minimum of 300 words on each page.
Google likes when there is more content relevant to your preferred topic. They are more likely to rank pages in a Google search higher if it believes your page has more valuable information than others. Ensure your copy is well written in the voice best suited to educate your visitors.
Include links both inward and outward of your website.
It is important to ensure your website page contains links to other pages. This includes links to other pages within your own website, as well as links to outside websites. As an example, if your page on roses contains a reference to other long lasting flowers, link to those other pages either in your own site, or to blogs/web pages on another site.
You could also link to a contact page within your website if you have no other content to link to.
Content Analysis Tool
There are many other factors to setting your website page for search engine success. A super useful tool for testing your copy is SEO Review Tools content analysis page: https://www.seoreviewtools.com/content-analysis/
This tool is free to use, and you can use it to write your copy. You can set your focus keyword/keyphrase first and as you write, the tips at the bottom update what you need to change for best results.
These tips apply to blogs, too.
If you’re writing a blog, these tips should be carried over into each of your blogs as well. Check out a past blog about Search Engine Optimization tips for your blog as well.
If you’d like more tips or some one-on-one advice for your website, please feel free to contact me directly for a free consultation. I’d love to help!