2019-10-02-why-local-business-needs-google-mybusiness

Why Local Business Needs Google MyBusiness

Holiday shopping season is about to begin, and if you are a local business you are likely starting to think about how you’ll reach your market. Online advertising might be the obvious choice, along with an organic social media strategy. However, there is also one powerful little online gem that not a lot of local businesses are utilizing. It not only increases the chance your business will be found online, but could also generate more foot traffic for your store. That online powerhouse is Google MyBusiness. 

This free tool has been available to businesses for quite a few years, but it is often underrated in terms of its power. Since it is a Google tool, by using it to its full potential you will leverage Google’s search algorithm and increase your chances (along with the rest of your online strategy) of generating increased online and offline traffic. 

What Is Google MyBusiness? 

Google MyBusiness (GMB) is a free online tool that allows you to control how your business appears on Google Maps and search results. Through this tool, you can claim your business’ location and name*, giving you control over what your potential customers see, and how they contact you, when they search for your business. 

Your full profile will display on the right-hand side of the Google search results page, displaying valuable information about your business. There are many benefits to setting up a full profile, listed below. 

*You will need to verify your location once you claim your business and location. Google does this by mailing you a postcard with a special code you’ll need to enter into your GMB profile. This ensures that only the true owner of the business can claim it, rather than anyone from the public. 

Businesses ‘Near Me’ Searches 

One of the great benefits of having a complete GMB profile is that your business is more likely to show up in Google searches when visitors use the ‘near me’ search functionality. As an example, if you are a clothing store and your potential customers search “ladies wear” and use the ‘near me’ functionality, your business will pop up as an option.  

Hours of Operation 

Empower your customers to maximize their shopping time by enabling your store hours through your profile. When they Google your business, they’ll immediately be shown a list of your shop’s hours and whether you are currently open or closed. 

Appointment Booking 

Set up a designated appointment booking link which can be shown on your GMB profile. When customers search for your business, they can book an appointment directly from their Google search result. Providing them the ultimate convenience in booking appointments can increase the number of appointments you receive. 

Answer FAQs Right Away 

Many businesses will experience their customers asking some common questions, and your GMB profile is a great way to address those immediately. When potential customers search your business, these questions and answers will appear within your GMB profile that is displayed on Google’s search results page. This provides your potential clients with the information they may be looking for in an effortless manner. 

See How They’re Finding You 

Within the administrative dashboard of your GMB profile under Insights, you can see the search queries visitors used to land on your profile. This information is valuable to you as a business owner to see what matters to your clients, if your profile is set up to attract the right kind of customers, and to give you basic information on how you might optimize your social media and your website to attract more followers. 

Send to Your Phone 

If a visitor has landed on your GMB profile and is interested in visiting your business, or checking you out again later, a quick and easy “Send to Your Phone” button can be pushed and the visitor receives a text message with your profile link. They can then easily revisit your listing at their convenience, and receive instant directions to your business through Google Maps. 

Manage Your Reviews 

Your business from time to time may receive Google Reviews. GMB allows you to manage these reviews directly from your dashboard in a quick and easy manner. 

Assists with Voice Searches 

More and more smartphone users are now activating searches via their voice assistants such as Siri, Alexa, and Google Home. As a result, your GMB profile gives you a leg up in search results. In order to show up in voice searches, you must have a GMB profile and it must be complete. 

How to Set Up Your Google MyBusiness Profile 

Simply visit google.com/business to get started. Follow the prompts to fill in your business information, and then select your verification method. You can still fill in the remainder of your profile while awaiting verification. 

Be sure to fill in as much of the information section as possible. Use photos of your business that are enticing and clearly display what your business offers. Be sure to include all of your business’ locations if you have more than one. 

Need help setting up? We’d love to help, just shoot us an email. 

2019-06-26-website-copy-generating-traffic

Is Your Website Copy Generating Traffic?

We no longer live in a website world where we can simply “build it and they will come.” Your site’s design and usability is, of course, extremely important to your user experience, ensuring your visitors can find the information they need quickly. However, your website copy has just as important a role in your website’s success.

The most important function of your website copy is to enrich your visitors’ knowledge. However, if it isn’t written with Search Engine Optimization in mind, you have to work that much harder for those same visitors to find your site in the first place.

We have some simple tips for your website to entice Google to rank your website higher.

Focus each page on ONE keyword/keyphrase.

Choose a keyword/keyphrase most related to your topic that your users are likely to search to find your information. For example, if you run a flower shop and you’re writing a page about roses, consider focusing on the keyphrase, “longest lasting roses.”

When you’re writing your content, ensure that exact phrase shows up no more and no less than three times, and one of those must be present within the first paragraph on the page.

 

Write a minimum of 300 words on each page.

Google likes when there is more content relevant to your preferred topic. They are more likely to rank pages in a Google search higher if it believes your page has more valuable information than others. Ensure your copy is well written in the voice best suited to educate your visitors.

 

Include links both inward and outward of your website.

It is important to ensure your website page contains links to other pages. This includes links to other pages within your own website, as well as links to outside websites. As an example, if your page on roses contains a reference to other long lasting flowers, link to those other pages either in your own site, or to blogs/web pages on another site.

You could also link to a contact page within your website if you have no other content to link to.

 

Content Analysis Tool

There are many other factors to setting your website page for search engine success. A super useful tool for testing your copy is SEO Review Tools content analysis page: https://www.seoreviewtools.com/content-analysis/

This tool is free to use, and you can use it to write your copy. You can set your focus keyword/keyphrase first and as you write, the tips at the bottom update what you need to change for best results.

 

These tips apply to blogs, too.

If you’re writing a blog, these tips should be carried over into each of your blogs as well. Check out a past blog about Search Engine Optimization tips for your blog as well.

 

If you’d like more tips or some one-on-one advice for your website, please feel free to contact me directly for a free consultation. I’d love to help!