Our Five Step Logo Design Process
Step 1: Visioning
We discuss your vision for the company, product, or promotion for which the logo will be created.
How do you differ from the competition? Is your product/service brand new?
Step 2: Personification
We discuss how to personify your logo. A series of creative questions will be asked to extract the meat of the vision outlined in Step 1.
Step 3: Sketch Concepts
We will take away all of the goods we discussed in the first two steps, and come up with a series of sketch concepts. Icons, shapes, and rough lettering will be formed at this stage, and additional questions may be addressed over the phone if needed. Once we have a solid set of 3 – 6 concepts, we will meet with you again to present the ideas. Your logo is always designed from scratch.
Step 4: Black & White Proofs
Once we have explored the sketch concepts and decided on one with which to move forward, a refined, digital version in black and white will be created. We will present this proof and discuss the finer details of its shape, lettering, and placement of elements. Colours will only be discussed once the black version has been finalized.
Step 5: Final Design
Colour options will be presented as discussed at the end of Step 4. Once colours have been finalized, you will be presented with a complete package containing your new logo in various formats for all media types.
Package Fee: $995 + GST
50% due up front; 50% due prior to final file delivery