The Internet has become such a floodgate of information that it's becoming increasingly difficult to stand out in the world of marketing. Information overload has given both businesses a bit of attention disorder in that there is so much to read and learn that we don't always know where to start. To add to this mess, buying patterns are ever changing, and just when we think we've learned how to connect with consumers, it all changes. Only the brave survive in...

It's the million dollar (or 'like') question. How do we develop content that is certain to go viral? We all want this kind of exposure, and it takes some planning and thought, although sometimes you just get lucky. But what steps can you take to get the maximum shares and interactions possible? Here are a few key components: Emotion Take a look at your personal Facebook feed. Especially in the wake of the Paris attacks, the content making waves around the Internet...

For several years I have carried a large stack of my own business cards with me absolutely everywhere I've gone. I'm talking probably 100 cards or more, as though I'm going to suddenly "make it rain" business cards, or my elevator pitch is so clever that all 100 people I'm sharing the elevator with want my card at the same time. As a graphic designer, I preach the importance of having a well-designed card, and carrying lots of them on...

I am asked quite often by business owners how to improve their website’s search engine optimization (SEO). It may seem like a simple question, but at its fullest SEO is a monster of a task that requires hard work, commitment, and depending on how far you want to go, a good budget. Do not fret however, for I have compiled a list of tasks you can complete yourself* to get started and, more importantly, get into good habits. Your website is...